How do coffee buyers decide which coffees they will carry? They taste them. In this video you can get an inside look at this process.
We put over 60 fresh-crop lots of Ethiopian coffees, each with a different flavor profile, in front of coffee buyers all over the United States this past spring. I posted about this project in the spring, here, here, and here. This video explains the outcome.
Good stuff, thanks for posting.
ps This video makes me wonder how I can find a job where drinking coffee is part of my job description...
Posted by: Iris | September 16, 2010 at 01:37 PM
Thanks, Iris. I'm glad you like it.
As for that coffee - drinking job, it may not be what you had in mind, but there's always being a barista! I learned so much that I use every day now from back in my days of making lattes all day.
Posted by: Daniel Humphries | September 16, 2010 at 06:44 PM