It's important to have an idea of the basic structure of the coffee industry. This video from Boot Coffee explains it very clearly, along with what makes the specialty arm of the industry different, and how specialty companies can differentiate themselves.
I work with Willem often on quality-development projects and coffee education courses and programs.
fantastic job Daniel.
fantastic job Willem. I still hope to come to SF by new year. Ik bel je snel (hoop ik).
Rob
Caffenation
Antwerp Barista
Posted by: rob berghmans | September 01, 2009 at 08:03 AM
Rob!
Very much hope to see you in the States again soon!
Posted by: Daniel Humphries | September 01, 2009 at 09:26 AM
Great stuff very educational, thanks for posting.
Posted by: R miguel | September 02, 2009 at 11:26 AM